Worst Infomercial Product Name

Quite an honor to get this title. I'm going to have to give it to something called BUMPITS. Not "BUMP-ITS" like it should have been spelled (they're women's hair accessories to give their hair more lift) but BUMPITS, which instantly makes me think of pits that you put your bum in. Either that or some cave dwelling for the homeless. What were these people thinking?